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Downgrading from 360 to Standard

The ramifications of downgrading your service level from 360 to Standard.

The effect of downgrading the service level from 360 to Standard varies by product and product feature. This article explains the process of downgrading, and outlines the downgrading effects on each 360 Suite product.

In this article:

SLAs and services

Service Level Agreements (SLAs) apply to 360-enabled objects that are linked to your organization, and for which you have signed a contract.

360 Services are provided only for 360-enabled objects that are linked to your organization.

Initiating the downgrade process

To initiate the downgrade of a 360-enabled object:

  • Sales Partner clients: contact your Sales Partner, who will contact Google support
  • Google direct clients: contact your Account Manager or Google support

If the downgrade process requires you to meet new lower limits for objects like Analytics views or Custom Dimensions, then you work with your representative and Google support to choose which of those objects to stop using. The historical data associated with objects you stop using remains available, but there is no new data associated with those objects after the downgrade.

The effects of downgrading each 360 Suite product

Analytics

In Analytics, the 360 Service Level is applied to properties. The effects of downgrading vary by feature.

Quota-related features

When quotas differ between 360 and Standard, data is no longer collected for some features after the downgrade.

Feature

Historical data deleted Future data collected Reduction in limits

Custom Variables

(Classic properties)

No No 50 to 5

Custom Dimensions and Metrics

(Universal properties)

No No

200 to 20

(per property)

Calculated Metrics No Yes

50 to 5

(per view)

Data Import No Yes To Standard limits
Reporting views No No Current limit to 25

After a downgrade, you cannot create additional objects or import additional data until you are under the Standard limits.

Data processing

Feature Change
Collection limits Reduction to Standard limits
Latency Increase to Standard durations
Sampling in reports Reversion to Standard behavior
Hits per session

Reversion to Standard behavior

No historical data deleted

 

Disabled features

Feature Historical data deleted Report data still available Data processing discontinued
       
Roll-Up Reporting No Yes

Yes

Source properties are disconnected

Custom Tables No Yes Yes
Unsampled Reports

Yes

Reports and schedules are deleted. Reports exported to Drive or Cloud Storage are not deleted.

Yes Yes

Multi-Channel Funnels 360 features:

  • Data-Driven Attribution
  • ROI Analysis
  • Model Explorer
No Yes

Not at this time

Data processing for 360 DoubleClick integrations is not guaranteed, and may be discontinued without notice

DoubleClick for Advertisers (DFA) Integration No Yes

Not at this time

Data processing for 360 DoubleClick integrations is not guaranteed, and may be discontinued without notice

DoubleClick for Publishers (DFP) Integration No Yes

Not at this time

Data processing for 360 DoubleClick integrations is not guaranteed, and may be discontinued without notice

DoubleClick Bid Manager (DBM) Integration

Reporting and Remarketing

No Yes

Not at this time

Data processing for 360 DoubleClick integrations is not guaranteed, and may be discontinued without notice

DoubleClick Search (DS) data in Analtyics No Yes

Not at this time

Data processing for 360 DoubleClick integrations is not guaranteed, and may be discontinued without notice

Custom Funnels No Yes Yes
BigQuery Export No N/A Yes

 

Tag Manager

Workspaces

Standard customers have a limit of 3 workspaces. 360 customers have no limit. Upon downgrading, if you have 3 or more workspaces, you cannot create new ones. If you have 4 or more workspaces, then you work with Google Support to choose which ones to remove so you can meet the Standard quota of 3.

Optimize

Optimize 360 service exists at the container level, and is wholly defined by whether a container is linked to an Optimize 360-Enabled Analytics Property in the same organization. Because of this, there are 3 ways to downgrade Optimize from 360 to Standar.

Downgrading an Optimize 360-enabled Analytics Property

An Optimize 360-enabled Analytics property can be downgraded in the following ways:

  • A Billing Admin toggles off the Optimize 360-enabled Analytics Property state in Suite Admin
  • A Google representative removes the Optimize 360-enabled Analytics Property

When an Optimize 360-enabled Analytics property is downgraded:

  • In-progress experiments continue to run until their expiration dates
  • The population of audiences can stop when the downgrade occurs
  • 360 features are disabled in the linked containers

Unlinking accounts

If an Optimize account is unlinked from an organization, all 360 service status is cleared from the account’s containers. Any 360-level in-flight experiments continue to run until expiration as long at the container is still linked to an Analytics property.

Unlinking a Container from an Analytics Property

When you unlink an Optimize container from any property, including an Optimize 360-enabled one, all in-flight experiments immediately cease.

Data Studio

The service level for Data Studio exists at the user level. Currently:

  • Data Studio 360 customers can create unlimited reports
  • Data Studio Free (Standard) customers are limited to 5 reports

When you downgrade users who own more than 5 reports, they will not be able to create new reports. Those users will continue to own the reports they created previously, and they can edit and share those reports.

Attribution

It is not currently possible to downgrade an Attribution account from 360 to Standard.

Audience Center

It is not currently possible to downgrade an Audience Center account from 360 to Standard.

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