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Manage organizations and product accounts

The capabilities described in this article are only available as part of the Google Analytics 360 Suite.
Learn more about the Google Analytics 360 Suite.
In this article:
All of the procedures described here are carried out on the Suite Home Admin tab.

Add, edit, and remove administrator contacts

There are two types of administrative contacts:

  • In client organizations: The administrative contacts are the people in your organization who Google or your Sales Partner can contact. The Google Account Manager or Channel Manager who sets up your organization assigns the first administrative contact. You can edit that information, and add additional contacts as necessary.
  • In Sales Partner organizations: The administrative contacts are the people that clients can contact.

To add administrative contacts in a client organization:

  1. Go to 360suite.google.com, and enter your Google account name and password.
  2. Click the ADMIN tab.
  3. Click Organization to open the Administrative contacts list.
    Administrative contacts list
  4. In the Administrative contacts row, click + (Add a contact).
  5. Enter the contact information, then click CREATE CONTACT.

To add administrative contacts in a Sales Partner organization:

  1. Repeat the steps above to add any users who will serve as points of contact for your customers.
  2. Edit the individual users and link the organizations for which they will serve as administrative contacts.
    Administrative contact with Google organization linked

When you add an organization to a Sales Partner contact, that contact information is available in a card on the OVERVIEW tab of the client organization.

To edit or remove an administrative contact:

  1. Click Organization to open the Administrative contacts list.
  2. To edit a contact, hover in that row and click the edit icon.
  3. To remove a contact, hover in that row and click the remove icon.

Linking your product accounts to an organization provides a number of benefits:

  • Linked product accounts and their associated user accounts are available from the Analytics 360 Suite.
  • Organization administrators can manage users in linked accounts.
  • Organization, account, and product pickers in the header are available from each product.
  • You can manage billing for those accounts from the ADMIN tab.
  • Data from the linked accounts is visible in the product cards on the OVERVIEW tab.

When you link an account to an organization, any objects associated with that account (e.g., Analytics properties, Tag Manager containers) become visible in the ADMIN tab, and you can take actions on those accounts and objects (e.g., change the service level from Standard to 360 for an Analytics property or a Tag Manager account).

When you change the service level from Standard to 360, an account or object then becomes visible in the OVERVIEW tab when a user has access to that account.

List of accounts linked to an organization
When you link a product account, the users for that account are added to the organization with the default permission of User.

To link an account, you need to have administrator permissions for the organization as well as for the account you want to link. If you do not have the necessary account permissions, you are able to send an email to the relevant account administrator to request the linking.

Sales Partners can link accounts for their clients. Sales Partner clients and direct clients can link their own accounts. To link an account:

  1. Go to 360suite.google.com, and enter your Google account name and password.
  2. Click the ADMIN tab.
  3. Sales Partner: Open Sales > Clients, click a client name, click Launch Admin in the right pane, then open Products.
    Client: Open Products.
  4. Select the type of account you want to link (for example, Analytics or Tag Manager).
    Products section open in left navigation, Analytics selected as account type
  5. Click + in the lower corner (+ changes to a link icon when you hover) to open the Link Accounts pane.
    Link Accounts pane
  6. Select the accounts you want to link.

    If you want to link accounts for which you are not an administrator, enter the IDs in Account or Tracking IDs.
  7. Click LINK ACCOUNTS.
If you do not have the necessary administrator permissions in the product accounts, you are presented with an option to send an email to the relevant product administrator to request the linking.

If you are a product administrator who receives a link-request email, verify that the request is from an organization to which your account should be linked. If the request appears to be from the wrong organization, report this to your account manager or to Google support.
Notification email sent with account-linking request

Enable an Analytics property for linking to an Optimize account

After you link an Optimize account to an organization, you can enable one or more Analytics 360 properties for linking to that Optimize account in order to share data between them. When you enable a property, it is then visible in Optimize when you initiate the linking process. Learn more about the benefits of linking Analytics properties to your Optimize account.

To enable an Analytics 360 property for linking to an Optimize account:

  1. Go to 360suite.google.com, and enter your Google account name and password.
  2. Click the ADMIN tab.
  3. Sales Partner: Open Sales > Clients, click a client name, click Launch Admin in the right pane, then open Products.
    Client: Open Products.
  4. Select Analytics.
  5. Select the Analytics account that contains the property you want to link to Optimize.
  6. Select one or more properties.
  7. In the right pane, under Optimize, click ENABLE.

Set the service level of product-account objects

After you link a product account to an organization, you can set the service level to 360 from Standard for objects like Analytics properties.

You cannot change the service level from 360 back to Standard. This change in service level can have unintended consequences like causing BigQuery Export to fail with Analytics 360, or cause product integrations like Analytics 360 and DoubleClick Bid Manager to stop working. If it becomes necessary to change the service level from 360 back to Standard, consult you Analytics 360 Suite Account Manager who can discuss the implications and effect the change if necessary.

Sales Partners can set the service level of an object for their clients. Sales Partner clients and direct clients can set the service level of their own objects. To set the service level of an object:

  1. Go to 360suite.google.com, and enter your Google account name and password.
  2. Click the ADMIN tab.
  3. Verify that the account is linked to the appropriate organization.
  4. Sales Partner: Open Sales > Clients, click a client name, click Launch Admin in the right pane, then open Products.
    Client: Open Products.
  5. Select account type (1), then select the specific account (2).
    Analytics account selected
  6. Select the object (1), then set the service level to 360 (2).
    Analytics property selected, service-level switch highlighted

If you have the necessary permissions to upgrade the service level for an object, but the interface controls to upgrade are not available, it is for one of the following reasons:

You may need to unlink a product account if, for example, you need to link it to a different organization.

If you do need to unlink a product account, contact your Account Manager or the Support team at Google to effect the change.

You are able to unlink some accounts yourself when they meet the following requirements:

To unlink an account:

  1. Go to 360suite.google.com, and enter your Google account name and password.
  2. Click the ADMIN tab.
  3. Open Products.
  4. Select the account (1), then click UNLINK ACCOUNT (2).
    Linked account selected, pointer over unlink command

Move product accounts between organizations

To move an account from one organization to another:

  1. Contact your Account Manager or the Support team at Google to have them unlink the account from its current organization.
  2. Link the account to its new organization.

Recover administrative access to your Analytics account

If you lose administrative access to an Analytics account that is linked to an organization, you can have the organization Owner or User Administrator restore that access. Administrative access to Analytics consists of having Manage Users and Edit permission.

Loss of administrative access can occur, for example, when an account administrator leaves the company without first assigning another administrator. The account continues to collect data, and users with non-administrative access are still able to log in and use the account per their assigned permissions, but the account remains in administrative limbo.

If you need to regain administrative access to your Analytics account, contact your organization Owner or User Administrator.

If you are an organization Owner or User Administrator who needs to restore access to an Analytics account:

  1. Go to 360suite.google.com, and enter your Google account name and password.
  2. Click the ADMIN tab.
  3. Open Products > Analytics.
  4. Select the account to which you want to restore access.
  5. In the right pane, under User Management, click ACCESS PRODUCT.
    The User Management page for that Analytics account opens.
  6. Under Add permissions for, enter the email address for the Google account you want to give administrative access.
  7. Select the Manage Users and Edit permissions.
  8. Optionally, remove any stale administrators from the account.

See the change history for your organization

The change history is available only to users who have the Owner role.

The Change History page lets you keep track of:

  • When a change was made
  • Who made the change
  • What was changed

For example, you can easily see when someone linked a new account to your organization, added or removed users, changed the service level for an object, or changed the end date on an order.

Having a record of these changes eliminates confusion over something like an increase in billing--instead of wondering, you can search your change history to see that one of your administrators changed the service level for a property from Standard to 360, or made changes to the billing parameters.

You can see changes for the last two years.

Filtering the contents of the change history

You can filter the contents of the change history in order to do things like:

  • Search for changes by a particular user
  • Search for changes within a specific date range

2 filters are applied by default:

  • System-generated changes are excluded (Changed by Excludes System user)
  • Only messages for the last 30 days are included (Date Before <today's date>)

To open the filters, click .

Change-history filter configuration

You can filter by:

  • Date: the date or date range when changes were made
  • Changed by: the user(s) who made changes
  • Action Description: a description of the change
  • Category: the area of the Suite in which the change was made (e.g., Products, Billing)

Use the menus to choose the types of filters, whether to include or exclude the information you identify, and to select or enter values for the filters.

Click APPLY to filter the change-history contents.

 

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