Contains the Search Ads 360 URL template that has been defined for an item. Displays "---" if an item is inheriting a URL template, or if no URL templates have been defined.
For keywords, ads, and Google Ads sitelinks, you can use this column to enter a URL template.
Note that the Effective landing page column displays the result of applying a URL template to a keyword.
Add this column to a report-
Navigate to an advertiser or lower scope.
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Click the Campaigns, Ad groups, Keywords, or Ads tab.
To add this column to a Google Ads sitlinks report, navigate to a Google Ads engine account, click the Extensions▼ tab and select Sitelinks.
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Click the Columns button above the performance summary graph.
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Next to Available columns, type the column name in the search box and press the Enter key.
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Click + next to the column name in the Available columns list.
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Click Apply.