(Baidu only) Specifies the mobile landing page URL for an ad.
While Baidu requires you to specify this URL when you create an ad, Search Ads 360 only uses this landing page in the rare instance when there is no mobile landing page for a keyword. Learn more about URLs for text ads and keywords.
Add this column to a report
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Navigate to an engine account or lower scope.
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Click the Ads tab.
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Click the Columns button above the performance summary graph.
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Next to Available columns, type the column name in the search box and press the Enter key.
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Click + next to the column name in the Available columns list.