Specifies the amount to spend each month by a monthly-spend bid strategy.
You can use this column in a formula column by specifying the Bid_strategy_monthly_spend_target
variable.
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In the left navigation panel, click Bid strategies.
The column appears by default.
Alternatively, you can do the following:
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Navigate to an advertiser or lower scope.
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Click the Keywords tab.
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Above the performance summary graph, click the Columns button.
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Next to Available columns, type the column name in the search box.
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Click + next to the column name in the Available columns list.
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Click Apply.