If publishers collect, process or disclose information that identifies or can be used to infer an end user's precise geographic location, such as sourced from GPS, Wi-Fi or mobile tower data then,
Publishers must:
- disclose to the user, via an interstitial or just-in-time notice, the purposes for which their data may be used (including ad personalisation, analytics and attribution, as applicable), including that the data may be shared with partners;
- obtain express (i.e. opt-in) consent from end users before collecting, processing or disclosing such information;
- send such information to Google in an encrypted state or via an encrypted channel; and
- disclose such information collection, processing or disclosure in all applicable privacy policies.