Understanding your ad exposure
AdWords allows you to see how many potential customers can see your ads, how often they see or interact with them and where your ads rank compared with those of your competitors. This can help you better understand your ad exposure and the impact that your ads are making on your audience.
- About impression share
- Use auction insights to compare performance
- Using free clicks data
- About click share
- Get impression share data
- About exact match impression share
- Improve your impression share
- Measuring reach and frequency
- About avg. impr. freq. per user (seven or 30 days)
- About frequency distribution
- Reach Planner
- About Brand Lift
- Set up Brand Lift measurement
- About Maximise Lift bidding
- About Brand Lift survey response count and absolute lift
- About accelerated measurement for Brand Lift studies
- About Brand Lift surveys
- Lift measurement
- About Conversion Lift
- Set up Conversion Lift measurement
- Comparing lift measurement types
- Set up conversion lift based on geography
- Understand your conversion lift based on geography measurement data
- Understand your conversion lift based on users measurement data
- About certainty of lift