This September ahead of Advertising Week New York, we announced the open beta for the YouTube Masthead on TV screens.
After successful test campaigns in select markets, the YouTube Masthead is now globally available on TV screens for all advertisers to buy on a CPM basis. It can be purchased as part of a seamless cross-screen buy that runs on mobile, desktop and TV screens or as part of a single-screen only buy that runs just on TV Screens.
Over the last month, FOX has been testing the Masthead on TV screens as part of their strategy to drive awareness for their hit show, The Masked Singer. Natalie Park, VP of Media, FOX says “This first-of-its-kind initiative reaches viewers where they live, right at their point of viewing, and with YouTube’s scale, it’s the perfect partnership and a fantastic way to promote our number one show."
The rich audio and visual experience of the YouTube Masthead on TV screens, combined with the home placement means the potential to drive awareness is bigger than ever.
Preview the Masthead with your videos and customisations here. Contact your Google sales team for more details.
Posted by Anish Kattukaran, Product Manager, YouTube Ads
