Last month, we announced that Standard delivery would be the only available ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. To give you more time to prepare, campaigns and budgets using Accelerated delivery will be automatically switched to Standard delivery starting 7 October 2019. Accelerated delivery will no longer be available after this change.
To manage how your ads are delivered throughout the day, we recommend using ad scheduling to increase or decrease bids. If your goal is to maximise performance, we recommend using Maximise conversion value, Maximise conversions or Maximise clicks bidding to stay within your average daily budget.
Learn more about standard delivery in the Google Ads Help Centre.
Posted by Ramil Sobti, Product Manager, Google Ads
