Conversion goals make it easy for you to organise, group and optimise for conversion actions in ways that can help you meet your marketing objective. However, in order to make sense of what these conversion goals actually mean to your performance, you need to apply custom segments to see each individual conversion action and the categories they fall under. We’ve heard your feedback, and we want to make this process easier for you. That’s why we’ve rolled out three new columns in Google Ads:
First, the results column shows the number of conversions that you've received across your primary conversion actions for each of the standard goals in your account. In addition, you’ll also see the impact this campaign is driving against goals it’s not optimising towards.
The 'results' column showing multiple conversion actions
Second, the results value column shows the calculated conversion values that you've received across your primary conversion actions for each of the standard goals in your account.
The 'results value' column showing multiple conversion calculations
Third, the conversion goals column will show the goals listed in your campaign-level settings that drive performance.
The 'conversion goals' column showing conversion goals by campaign
Currently, these columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards. In addition, they’re also available at the manager account level. Learn more about results reporting in the Google Ads Help Centre.
Posted by Sabareesh Venugopal, Product Manager, Google Ads
