Campaign and workflow updates
YouTube Select Shorts in Display & Video 360 Instant Reserve
Advertisers can now reserve Shorts ads on YouTube Select lineups using Display & Video 360 Instant Reserve at a fixed CPM with guaranteed delivery at agreed rates or market rates. Advertisers can extend the reach of their existing media buys and target Shorts-only inventory with YouTube Select Shorts lineups in Instant Reserve.
Learn more about Instant Reserve deals for YouTube
QR code call-to-action (CTA) overlays for Instant Reserve deals on connected TV as a limited pilot
Select accounts participating in the pilot will see the option to render a QR code on CTV devices for Instant Reserve campaigns with non-skippable YouTube ads. This lets viewers scan the QR code to open the click-through URL on their mobile devices. This enhances viewers’ brand engagement through the landing page and lets you measure conversion metrics.
In-feed and Shorts ads to YouTube efficient reach line items
You’re now able to use in-feed and Shorts ads in YouTube & partners efficient reach line items, in addition to the existing bumper and skippable in-stream ads. With this feature, you can opt-in to automatically optimize your ad format mix to maximize unique reach, or control the enabled ad formats individually. Ad format reporting is available through the YouTube Ad Format dimension.
Insights updates
YouTube events in Display & Video 360 data transfer version 2 files
YouTube events are available in Display & Video 360 data transfer version 2 files. This feature helps you get additional insights from your YouTube campaigns.
Brand Lift for CTV
Display & Video 360 Cross-Exchange brand lift studies offer the ability to measure ad effectiveness of ads on CTV devices for the US Market Only. This can help align your CTV campaigns with your marketing objectives, measuring ad recall, brand awareness, and consideration.
Upgraded dimensions for YouTube asset reporting
YouTube Location and Affiliate Location assets are now migrated to an updated data model. As part of this update, advertisers are not able to remove advertiser level settings for Location or Affiliate Location assets unless all line items and ad group level links are removed first. This change won’t affect the performance of your ads or assets. You can no longer see legacy data on the assets page but you can access historical data in your offline reports using legacy dimensions.
Additional dimensions for instant reporting: Overlap reach reports
New pivoted metrics, which were historically only available in offline reporting for Unique Reach Overlap, are now available in instant reporting.
