When you search on Google, your past searches and other info are sometimes incorporated to help us give you a more useful experience.
For example, if you search for chocolate cake, and then search again for “how to make,” Google might be more likely to predict that you’re searching for “how to make chocolate frosting.” These predictions are based on your past searches to give you better results and help you pick up where you left off.
You can also get personalized recommendations for events, movies and shows to watch, web pages in your Discover feed and more. Depending on your Activity Controls, these recommendations are based on activity saved to your Google Account such as:
- Your Search history on Google
- Results or ads from Search that you click
- Discover content you like or dislike