2024 Search Ads 360 recap

This year, we introduced a wave of powerful new features in Search Ads 360. Let's recap the biggest launches of 2024 and how they can help you connect with valuable audiences and drive better results towards your marketing goals.

Workflow features

Search Ads 360's bulksheet editor for Ads.

Different sections of the new SA360 UI.

UI

Bulk features

Templates

Reporting

Improved workflows

Custom Column Improvements

Bidding

Search Ads 360 UI displaying bid strategy performance.

New Bidding and Planning experience in Search Ads 360 UI

Measurement

Conversion processing speed improvements

Diagnostics for Offline Conversions

Campaign Manager 360 Conversions API support for Conversions with Cart Data

Adobe Analytics support for Oauth Server to Server credentials

Match Id support for Google Tag Manager

Enhanced visibility into underlying conversion actions

Inventory

New Customer Acquisition (NCA) goal launching in Search Ads 360

Microsoft Performance Max

Conversion Value Rules for Performance Max

Conversion Value Rules (CVR) geo location bulk in Search Ads 360

AI

Search Ads 360 reporting includes options for generating reports, filtering data, and configuring report settings.