In 2022, we introduced a new Search Ads 360 experience with a refreshed look and feel bringing in a familiar experience as seen in other tools like Google Ads and Microsoft Advertising. As we learn about how you are using the new Search Ads 360, we understand that navigation can be simplified further. We are improving the navigation design to better organize while continuing to provide the same tools and solutions you rely on to grow your business. While we aren’t changing or removing features you rely on, here are the main updates: More efficient navigation: We are integrating “Tools and Sett…
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New Look of Navigation
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Search Ads 360 adds support for Microsoft automated bidding
Enterprise advertisers care about reaching customers and fueling performance across search engines and channels. And this makes sense; typically, advertisers that adopt Search Ads 360 multi-channel/engine optimization portfolios can expect to see 5% more conversions or conversion value as compared to optimizing channels and engines independently. To give all of our enterprise advertisers more options to optimize their campaigns, we’re opening access to a beta program to enable you to activate Microsoft automated bidding in your Search Ads 360 bid strategies, starting today. Microsoft automated…Read more -
2024 Search Ads 360 recap
This year, we introduced a wave of powerful new features in Search Ads 360. Let's recap the biggest launches of 2024 and how they can help you connect with valuable audiences and drive better results towards your marketing goals. Workflow features UI Brand new Search Ads 360 Navigation to provide more efficient navigation patterns and improved discoverability of key pages in the UI. Month: August 2024 Bulk features In-UI Bulksheets to allow for seamless bulk creation and edits of Ads and Keywords via embedded Google Sheets. Month: June 2024 Templates Manual Evaluation: allow advertisers to tri…Read more -
Retail Media Support in Search Ads 360
Offsite retail media capabilities added to SA360 to help retailers and brands sell more products together.
Retail media is growing rapidly because of the benefits it provides both retailers and brands. Brands that primarily sell through retail partners are increasingly interested in using retailer data to power their advertising campaigns, especially as third-party cookies become obsolete. Retailers are responding by developing retail media networks to better connect brands with shoppers, boost product visibility and increase sales. To help retailers and brands achieve common goals, we recently launched a closed beta in Search Ads 360for offsite retail media campaigns. Offsite retail media enables …Read more -
Custom Attributes Management in Search Ads 360
In late 2024, we launched the ability for you to manage your Search Ads 360 custom attributes, providing you with a place for centralized management of your custom columns and labels. Shared library now provides you with the tools for the creation, viewing, searching, ordering, and bulk editing of your custom attributes. To find your custom columns in Search Ads 360, you log in to your account, and click “Shared library,” and then click “Custom columns.” You’ll find a table with details about your custom columns, such as the name of the column, column ID, associated columns, last modified date…Read more