Nonprofit Marketing Immersion

Once you register, matching is dependent on student availability and can generally take anywhere from 1 day to 1 month to get matched. We try our best to match you to a student team that meets your language and location requirements. Once you have been matched, you will receive a confirmation email with your Team Captain’s contact information.

Your Team Captain will send you a request to link their Ads Manager account to your Ad Grants account. You will need to accept their request and grant them edit access to your account for approximately 8 weeks in order to participate (you reserve the right to revoke access at any time).

You’ll have a virtual Kickoff Meeting with your student team to align on your organization’s mission and marketing goals. 
 

Over the course of your partnership, your student/volunteer team will help you launch ads and deliver a post-campaign report with future recommendations to optimize your account. Every nonprofit's Google Ad Grants account comes pre-loaded with an advertising budget of $329 USD per day. 

Since this program uses the Ad Grants platform, you will only run text-based search ads. You cannot run display or video ads as part of this program.

As a participant of NMI, you’ll receive: 

• Hands-on help setting up or optimizing Ad Grants search campaigns (this includes 4 weeks of running active campaigns, and approximately 4 weeks of campaign setup, analysis, reporting, etc.). Please note that this program does NOT include website design, or any tasks outside of Ad Grants campaign setup and optimization.
• A Pre-Campaign Report that outlines the student’s proposed plan for building campaigns that meet your goals.
• A Post-Campaign Report that shows how their campaigns performed throughout the 4 weeks under management, as well as future recommendations for your account post-NMI.
• After the 8 weeks are completed, you can continue to work with the student team post-NMI as long as the students agree to it.

Advisor or professor

We require student volunteers to register under an advisor or professor in order to participate. An advisor/professor can be any registered faculty member who is willing to sponsor your work as part of this program; the Nonprofit Marketing Immersion does not need to be part of a formal course.

Advisors must first register to represent a team of students before student teams can sign up.

Student volunteer

Once your advisor registers and has been approved, your designated Team Captain can sign up on behalf of your team. 

Get to know your client (1-2 weeks)

• Start by meeting virtually with your client to understand their mission and marketing goals

• Listen carefully to the goals they want to achieve, find out more about their existing digital marketing strategies, and create a Pre-Campaign Report for your nonprofit

Build campaigns that meet your client’s needs (1-3 weeks)

• Apply the learnings from Step 1 to build campaigns that meet the needs and goals you discussed with your client

• Communicate with your client about your plans before making any changes in their account

Assess and optimize account performance (4-5 weeks)

• Run campaigns for at least 4 weeks and optimize for account performance along the way

• Analyze whether the goals you set out to achieve in Steps 1 and 2 were accomplished during your partnership

• Create a Post-Campaign Report for your client that details the outcomes you achieved

Wrap up your partnership (1-2 weeks)

• Hold a closing meeting to review your Post-Campaign Report with your client so they know how to continue making progress after your partnership is over

• Thank them for the opportunity to work together and wish them well in fulfilling their important mission!

• You’ll receive a Certificate of Completion at the end of the program once you’ve completed all program deliverables. Those who receive top marks from their nonprofit client in the end-of-program survey will receive a Top Marketer Certificate.

As an NMI professor or advisor, you are responsible for:

1. Ensuring that your student team(s) complete the program deliverables, as well as making sure they are accountable to and communicative with their nonprofit client throughout the process.
2. Coach the student team(s) when they run into challenges and offer suggestions for improvement.

My student’s nonprofit is unresponsive. How can they get matched to a new one?

The best way to request a rematch is to have your Team Captain submit a Support Request form. To avoid confusion, it is not recommended to have the advisor or professor submit a request on behalf of the student.

As a professor, can I see which nonprofits my students get matched with?

There is not a way for professors to see which nonprofits your students are matched with. However, you will receive an email notifying you when each of your Team Captains gets matched. 

The student registration link appears not to be working. How can my students register?

If you are a registered professor, it will prompt an error message if you click on the student registration link. This is because our system already recognizes you as having registered as a professor and won’t let you attempt to also register as a student. Your student should have no issue clicking on the registration link if they are not already registered.

Why am I having issues accessing my professor dashboard?

Please check to ensure that you are logged in to your browser using the same account you used to register for the program. If you're logged in to your browser using a different account, it will give you an error message. You can also try pasting the link to the dashboard in an incognito tab and see if it'll let you log in that way.

My students have not received their certificates. How can I find out the status?

If your students have successfully completed all program requirements (passed Google Ads certifications, ran campaigns for at least 4 weeks, and uploaded Pre-Campaign Report and Post-Campaign Report), then they should be receiving a certificate approximately 4 weeks after completing the program. However, if they have still not received it, please have your Team Captain submit a Support Request Form to request a certificate. 

Do my students need to get approval from Google for their pre-campaign strategy?

No, there is no approval step from Google. The students should make sure to email their Pre-Campaign Report to their nonprofit for approval before they start building campaigns, but there are no other approval steps needed.

When do my students get the funds in their account for the Ad Grant?

All Ad Grants accounts come automatically pre-loaded with a budget of $329/day, so there is no extra step needed to receive the grant funds. Make sure that your students do NOT enter any credit card information into their account under any circumstances, as Google is not liable for any charges incurred.

What level of involvement is expected of me as a professor?

As an advisor/professor, you are responsible for making sure your students are able to register and complete the required elements of the program. 

Please also ensure that they are familiar with the Student Toolkit and remind them that they are accountable to their nonprofit client.

What if one of my students is not contributing to the team? Will they still get a certificate?

If there is a situation where you don’t feel that one of your students should receive a certificate, just submit a Support Request Form and let us know. We can always remove a student from our certificate list if needed.

What resources are available to professors to help my students if they have questions?

We have a Support Request Form, a program-specific Forum, and Google Ad Grants Support, depending on what your needs are. 

After registration we offer a Student Toolkit, which is a comprehensive step-by-step guide to the entire program from start to finish. It includes checklists for each step of the process and corresponding resources and instructions.