Each year, we make changes to the Merchant Center product data specification to create a better experience for people who are searching for products online.
What’s changing this year
Changes beginning immediately (April 8, 2025)
We will stop supporting the price [price] attribute for down payments on products with installment pricing. You must use the down payment [downpayment] sub-attribute of the installment [installment] attribute and price [price] must be the alternative price when paid in full up-front instead of in installments.
The energy efficiency class attributes will be replaced in EU countries by the more general certification [certification] attribute. This will ensure support for products requiring graphical energy efficiency class labels in the EU (covering both rescaled and non-rescaled labels). The energy efficiency class attributes will remain available for products sold in Norway, Switzerland, and the UK.
New shipping attributes: We're adding more shipping options at the offer level, mirroring existing account-level features. This includes a new carrier shipping [carrier_shipping] attribute, as well as new shipping handling business days [shipping_handling_business_days] and shipping transit business days [shipping_transit_business_days] attributes to specify the operational business days for handling and transit, enabling accurate delivery time estimates on Shopping ads and free listings.
Changes beginning July 1, 2025
Updated guidance on member prices: We will no longer allow member prices in the price [price] or sale price [sale_price] attributes. This applies globally and includes member prices for both paid and free to join member programs. Instead, use the loyalty program [loyalty_program] attribute to submit member prices in countries where the loyalty program is available.
After this date, including member prices in the price [price] or sale price [sale_price] attributes could lead to offer or account disapprovals.
Removal of sales tax attributes: We will no longer require merchants to provide US sales tax (through either the tax [tax] and tax category [tax_category] attributes, or the tax settings in Merchant Center). With this change, offers currently disapproved for missing tax information may begin to receive traffic. This may impact any associated campaign spend.
Note: The requirement to submit tax information for all products in the US will remain in place until July 1, 2025.