On this page
- View your product performance in Merchant Center
- Which product performance metrics are available
- How to understand your performance metrics
View your product performance in Merchant Center
To view your product performance, your online store must be confirmed and you must have at least one approved product to start gathering traffic.
Sign in to your Google Merchant Center account.
Under Analytics, click Products in the left navigation panel to start viewing product performance.
Do you also have a physical store? Learn how to Track your store's Business Profile performance in Merchant Center.
Which product performance metrics are available
With Merchant Center performance reporting, you can view key metrics on how your products, brands, and more are trending over time. Understanding this information can help you make decisions and set the strategy for your business.
Impressions
How often your products were shown on Google.
- If your products show zero impressions, you should verify that the products are approved and wait a few days for impressions to show up.
Clicks
The total number of clicks on your products on Google that led to visits to your product detail pages.
- A “visit” is reported if the click on your product listing leads to a desktop landing page, mobile landing page, or an app.
Click-through rate (CTR)
How often people who saw your products on Google ended up clicking them and visiting your product detail pages. CTR stands for clickthrough rate.
- Clicks ÷ impressions = CTR. This shows how often clicks on your products led to visits to your online store. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
Purchases
The total number of purchases coming from your products shown on Google.
- A "purchase" occurs when a customer, who clicked on a link to your site shown organically on Google Search, completes the buying process on your online store or app.
Simply looking at product images or clicking on links to product pages doesn't count as a purchase.
Purchase rate
The number of purchases for a given product shown on Google, divided by the number of clicks that led to visits to your online shop.
- Purchase rate tells you how often people who clicked on links shown organically on Google Search actually completed a purchase on your online store or app. Just browsing product images or clicking links doesn't count.