Create branded emails with customized layouts

Using customized layouts, you can send professional-looking emails to a large audience. In Gmail, select a template, and then customize the template with logos, images, and more.

Important: You can also create branded emails with other Google Workspace editions.

  • Business Standard
  • Business Plus
  • Education Standard
  • Education Plus
  • Enterprise Standard
  • Enterprise Plus
  • Workspace Individual

If you use Gmail with a work or school account and can't find email layouts, reach out to your administrator and confirm if Docs creation is turned on.

Customize default email layout style & branding

  1. On your computer, go to Gmail.
  2. At the top left, click Compose .
  3. At the bottom of the window, click Layouts .
    • Tip: If you don’t see Layouts , check More options .
  4. If you haven’t used layouts before, click Default styling.
  5. Customize default email layouts with default styles:
    • Logo image
    • Colors
    • Fonts
    • Footer details, for example your business name, address, and phone number.
    • Contact and social media links
  6. Click Save Changes.
    • Tip: Style changes will apply across the default email layouts once saved.

Create a new email layout

Create a new email layout

  1. On your computer, go to Gmail.
  2. At the top left, click Compose .
  3. At the bottom of the window, click Layouts .
  4. Select an email layout from the “Default layouts” tab or from previously saved or shared email layouts under “My layouts,” or create a new custom email layout from "My layouts."
  5. Click Edit layout.
    • Tips:
      • In Gmail, to edit in full screen, open an email layout click Open in new Open in new.
      • Email layouts in the “My layouts” tab are saved in Google Drive.
      • In Drive, you can open and edit an email layout in full screen by double clicking the saved email layout.
  6. Use the email layout editor to insert, resize, and rearrange text boxes, buttons, images, and content.

    • Make sure you update links for any buttons already present in the email layout.
    • If you add images, Google recommends you include alt text in case an image is not rendered. Alt text also helps people who use screen readers better understand your branded email.
    • To change how a section looks:
      1. Point to a section on the page.
      2. At the left, click Background .
      3. Choose a style or add a photo.
    • To change an image in an email template:
      1. Click the image.
      2. Select More options Action Menu and then Replace image and then Upload or Select.
  7. To preview your email layout, select Preview and toggle between mobile, tablet, and desktop views.
  8. Click Insert to add the email layout to the Compose window in Gmail.
    • Tip: If viewing or editing an email layout in full screen, Click “Insert in Gmail” on the upper right corner to add the email layout to your message.

Important: After inserting the email layout into the Compose window in Gmail, you can’t change the contents of the email draft directly. To update the email layout, click Edit on the top right and make changes in the email layout editor. Clicking Clear which removes the email layout from the Compose window.

Duplicate, share, or delete email layouts

Understand limitations with email layouts

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