30 Google Ad Grant Tips in 30 Minutes
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For nonprofits with Google Ad Grants who want to sharpen their skills, learn new techniques, and get better results.
Here are 30 tips to improve your Google Ad Grant account. These techniques are simple to implement, represent good practice, and can lead to better results. The presenter is a Google Ad Grants Certified Professional.
Learn how to check compliance, dynamic ads, responsive search ads, dynamic keyword insertion, diagnosing your quality score, the policy manager, negative keywords, keyword match types, extensions, automated rules, where to get help and advice, and much more.
Learn how to check compliance, dynamic ads, responsive search ads, dynamic keyword insertion, diagnosing your quality score, the policy manager, negative keywords, keyword match types, extensions, automated rules, where to get help and advice, and much more.
That video's now a few years old. Updates for 2023:
1. Extensions are now called Assets. There are a few new types of asset that you should check out: Images, Business name, and Business logo.
2. You now no longer need to create an automated rule to pause low-quality keywords, because nowadays they get automatically paused by Google. But it's still important to monitor keywords' Quality score and keep it high.
3. Keyword match types have changed somewhat. Broad Match Modifier (BMM) is no longer available. Exact match behaves slightly differently, it's now very much inexact.
4. Conversion tracking should now be done in Google Analytics 4, the new version. It still has a real time view report but it looks different to the one in the video.
5. Google Data Studio is now called Looker.
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Last edited Feb 11, 2024
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