Use performance reporting for CSS (Comparison Shopping Services) product pages to understand how much engagement they're driving. You can check click and impression metrics for both your product pages and Product Listing Ad (PLA) format.
On this page
- Review your performance data in CSS Center
- CSS product pages performance troubleshooting
- Best practices for web analytics tools
Review your performance data in CSS Center
You can review performance data for all of your products. Clicks and impressions that your products received will be included in your performance reporting.
Review all data
- For a broad look at your data, review the “CSS performance” tab under "CSS product pages".
- You can check data for impressions, clicks, and CTR (clickthrough rate). You can also use the marketing source filter to specify the source of traffic for free listings, ads, or both.
- You can filter each metric into Title, Brand, or Category by selecting the filter’s name at the top of the dashboard.
Performance data may be limited
- If your product listings don’t have enough traffic during a selected time period, you could check limited performance data in your reporting. This situation can also occur when you apply a filter to your data.
- When you segment your total performance data by any metric or category, you might notice a difference in the total and the sum of the rows. Some data might not be available for detailed reporting but is still considered in the total sum.
CSS product pages performance troubleshooting
If you don’t find performance reporting for your CSS product pages, it may be because you haven’t opted in to the feature.
Best practices for web analytics tools
If you want to track clicks using a third-party or proprietary web analytics tool (for example, Google Analytics), you may do so by implementing the tracking setup on your website or application. Clicks from various CSS Center features will then automatically show in these tools. You may want to verify that the split between Google Ads traffic and free traffic is reported accurately.
Here are a few options: