Navigate CSS Insights

CSS Insights gathers information about your CSS’s Google Ads opportunities and lets you view your Shopping optimization score and progression across all your accounts. A graph shows the daily optimization score progression for your CSS to help you keep track of improvements.

The CSS domains page lets you view a list of all the domains within a CSS group, including optimization score for each CSS domain. You can use this data to understand which domains have the maximum headroom for improvement and focus on domains that need attention. After this, you can move to the accounts view and focus on accounts with maximum opportunity for optimization.

The CSS domains page includes the following columns:

• Domain: Lists the name for each CSS domain affiliated with the CSS group.
• Net optimization score: The measure of how much optimization potential exists based on actions you can take that Google can automatically recommend.
• Net optimization score WoW: The week over week progression of the net optimization score for each domain.

The tool displays headroom opportunities based on the below sections.

• Keywords & targeting: Highlights opportunities that focus on increasing the reach and traffic with headroom in audience, search partners, targeting all shopping offers, etc.
• Bids & budgets: Focuses on bidding and budget opportunities that can enhance the performance of your Shopping ads campaigns.
• Repairs: Focuses on ensuring that all ad groups have ads, disapproved products are fixed, and a few other feed and merchant center account related opportunities.
• Automated campaigns: Highlights opportunities to automate your campaigns.
• Ads and extensions: Recommendations to help you refine your ads, improve clickthrough rates (CTR), and maximize the performance of your ads.

The “Accounts” page shows you a list of all the Google Ads accounts that you have access to, along with their Shopping optimization scores and quantified opportunity for each section. You can navigate to the respective Google Ads accounts by clicking on the Google Ads account ID. Once you click into a specific account, you will see changes over a period of seven days (WoW). You can filter by spend, domains, Google Ads account name, and Google Ads account ID.

You can also deep-dive into one of five recommended areas: Keywords & targeting, Bidding & budgets, Repairs, Auto campaigns, and Ads & extensions. To filter by type, click on the name of the area you want to see. For example, select Bidding & budget to see all of the opportunities within this area.

By selecting the three-dot menu  on the top right corner of the table, you can also download these recommendations as a CSV file.

Apply filters by clicking on the filter icon  and selecting one of the following options: Google Ads account name, CSS domain, Google Ads account ID.