You can offer 3 different types of promotions with Google Play Books.
Types of promotions
| Promotion type | About | Example | Available to | Distribution | Series based | Bulk purchasing available |
|---|---|---|---|---|---|---|
| Promo codes | Offer select users a discounted book without lowering the book’s list price | Share a code with your followers on social media | Select users | Publisher distributed | No | No |
| Promotional pricing | Temporarily lower a list price for your readers | Holiday sales | All users or users in select countries | In Play Store | No | No |
| Series bundle | Offer discounts when readers buy several books in a series | Give a discount when readers buy 3 books in your series | All users or users in select countries | In Play Store | Yes | Yes |
|
Series subscriptions |
Offer users a discounted price on new titles when they subscribe to your series |
Offer a percent discount on new releases within your series, such as a 10% discount on new releases in the series they subscribe to |
Select users |
In Play Store |
Yes |
No |
Select the right promotion type
| Who gets the offer | How many titles are offered | Best type of promotion |
|---|---|---|
| All users in one or more countries | One title | Promotional pricing |
| Multiple titles in a series | Bundle | |
| Select users | Any number of titles | Promo code Series subscriptions |
= Available