Block ads by advertiser URL

AdMob offers various controls to review and block ads in your apps. These include category, advertiser URL, app install ads, and several other settings. Blocking controls may be applied to a single app or to your entire AdMob account. This article explains how you can prevent ads from specific advertiser URLs from showing up in your apps. You can block advertiser URLs from showing in specific apps or from all apps in your account.

On this page

• App-level blocking by advertiser URL
• Account-level blocking by advertiser URL
• Format URLs to block ads

App-level blocking by advertiser URL

To block advertiser URLs in a specific app:

1. Sign in to your AdMob account at https://admob.google.com.
2. Click Apps in the sidebar.
3. Select the name of your app. If you can't find it in the list of recent apps, you can click View all apps to search a list of all of the apps you've added to AdMob.
4. Click Blocking controls under the name of your app in the sidebar.
5. Click Manage Advertiser URLs.
6. Enter the advertiser URLs in the box provided. Click Search.
7. Use the controls on the page to allow or block URLs. Ads from blocked URLs should stop showing in your app within 24 hours.

Account-level blocking by advertiser URL

To block advertiser URLs for all apps in your AdMob account: 

1. Sign in to your AdMob account at https://admob.google.com.
2. Click Blocking controls in the sidebar.
3. Click Manage Advertiser URLs.
4. Enter the advertiser URLs in the box provided. Click Search.
5. Use the controls on the page to allow or block URLs. Ads from blocked URLs should stop showing in your apps within 24 hours.

Format URLs to block ads

The examples below show how a specific URL can either broadly or narrowly block ads from pages.