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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

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Experiment with ad copy

Statistical significance threshold (ad copy test)

Next: Observed value (ad copy test)

The probability that the differences observed in ad performance during an ad copy test are not due to random variance. The ads in the test truly differ in quality.

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