Optimized targeting will replace targeting expansion for display, audio, and video campaigns
Optimized targeting helps advertisers find new and relevant customers likely to convert within their campaign goals. Optimized targeting uses Google's machine learning to look for customers beyond your manually selected audiences, also known as signals, to improve campaign performance and find customers you may have missed with manual targeting alone.
Accept negotiations at the advertiser level
Users with advertiser access can now accept negotiations at the advertiser level, and no longer need to rely on partner-level users to set up a deal synced to Display & Video 360.
At the advertiser level, users will import and accept a negotiation at My Inventory > Negotiations. The accepted deal will be visible in My Inventory.
Provide feedback on the Display & Video 360 API through our survey
Display & Video 360 API users can provide feedback through our first annual survey for the Display & Video 360 API. Feedback gathered through this survey will help shape the Display & Video 360 API product roadmap for the next year.
