Starting the week of August 17th, the following changes will be made to Display & Video 360 reporting:
YouTube Cookie Reach metrics deprecated
On August 1st, 2019, we changed the following metrics to show 0 for YouTube reports with date ranges spanning 8/1/2019 or later:
- Average Impression Frequency per Cookie
- Average View Frequency per Cookie
- Total Cookies
- Total Viewers (Cookies)
Soon these metrics will removed, and new reports won't be able to be created using them. Existing scheduled reports that include these metrics will not be impacted, nor will the current version of the API.
Updated Exchange names
The following values will be updated for the Exchange dimension in DV360:
| Current value name | New value name |
|---|---|
| DoubleClick Ad Exchange | Google Ad Manager |
| DoubleClick Tag | Display & Video 360 Tag |
| Verizon Media Exchange Non-RTB | BrightRoll Exchange for Display from Yahoo! Non-RTB |
Disclosure about YouTube: Views added to offline reports
A disclaimer will be added to report files (that include the YouTube: Views metric) that reads "YouTube: Views is not a viewability metric." It will appear immediately after the existing row of MRC accredited metrics appearing in a report. This affects report files generated through the UI, API, and scheduled reports.