Plan workspace and reach planning launching in Display & Video 360
A new Plan workspace is launching in the Campaigns module in Display & Video 360, giving media planners and traders a comprehensive cross-inventory planning tool and a reach forecasting tool for video buys. Planners will now be able to discover new inventory, forecast video reach, and export campaign plans.
New video line items will default to Active View-powered automated bid strategy
New video line items will soon default to using the "Viewable" automated bid strategy if the line item doesn’t target any deals. This bid strategy prioritizes buying impressions where the video was viewable according to Active View and offers video buyers the best opportunity to reach their performance goals. You’ll be able to change the bid to other bidding options if needed.
Display & Video 360 overview page enhancements coming soon
Over the coming weeks, you’ll see some enhancements to the overview page that make it easier to keep track of the items you care about most in Display & Video 360, including:
- Pinning: You’ll be able to pin line items, insertion orders, campaigns, and advertisers so they stay at the top of the overview page.
- Snoozing: Snooze line items, insertion orders, campaigns, and advertisers if you don’t want to see them on the overview page for 24 hours. Note that snoozing an item on the overview page also snoozes it in the Intelligence panel.
- Customize information: You’ll be able to adjust the number of items shown in each section of the overview page.
Additional dimensions and metrics coming to offline reporting
You’ll soon be able to use the following new metrics and dimensions in offline reports:
- Dimensions
- Impression Counting Methodology, which identifies the methodology used to count impressions being reported on. Possible values are Downloaded, Displayed, and Begin-to-render.
- Video Continuous Play
- Metrics
- Invalid Active View Eligible Impressions
- Invalid Active View Measurable Impressions
- Invalid Active View Viewable Impressions General Invalid Traffic (GIVT)
- Active View Eligible Impressions General Invalid Traffic (GIVT)
- Active View Measurable Impressions General Invalid Traffic (GIVT)
- Active View Viewable Impressions General Invalid Traffic (GIVT)
