Change to impression counting in OMID enabled mobile app environments
Impressions will soon only be counted for OMID enabled mobile app display inventory when at least 1 pixel of the creative is on screen. We're launching a Provisional Impressions metric on June 1 that can be compared with the Impressions metric to see the impact of this change. There will also be an OMID reporting dimension that describes whether an impression served on OMID-enabled inventory or not. The change to this new counting methodology for the Impressions metric (including billable impressions) will take place early next year.
Timeline extended for Ads Data Hub migration for third-party measurement on YouTube
After careful consideration, we are extending the timelines for the Ads Data Hub migration for third-party measurement on YouTube. You can find more details here.
Manage certifications for the upcoming California elections in your advertiser’s Policy Center
The Policy Center in your Display & Video 360 advertiser’s settings will soon have a section for the upcoming California elections. You’ll be able to navigate to the required certifications and check your certification status from the Policy Center.
Keyword targeting exclusions coming soon to TrueView line items
Keyword targeting will soon be available at the line item level for TrueView, allowing you to exclude individual keywords or negative keyword lists. You can also continue to use keyword targeting inclusions and exclusions at the ad group level for TrueView line items.
New pre-bid invalid traffic metric coming soon to offline reporting
You’ll soon see a new metric in offline reporting, % Invalid Impressions (Pre-Bid), that will give you increased transparency into spam and invalid traffic. This metric matches the Pre-bid spam data card available in your advertiser’s Brand control settings and the Quality view of your campaigns, but will allow for reporting beyond the 30-day window shown in that card.
