Bumper video campaign bidding changes
Starting in March 2019, new TrueView line items for bumper ads will use a target CPM (cost-per-thousand impressions) bidding strategy. Target CPM bidding allows you to set how much on average you’re willing to pay every thousand times your ad is shown. Display & Video 360 will optimize your bids to help get as many impressions as possible using your target CPM amount. Existing line items are not affected and will continue to serve using the current maximum CPM bidding strategy.
Expanded access to non-skippable YouTube video ads launching to Display & Video 360
Non-skippable ads on YouTube are short in-stream video ads that play before, during, or after another video. The video must be 15 seconds or less, and viewers don’t have the option to skip your ad. Non-skippable ads will be available to advertisers running open auction campaigns as a new ad format in TrueView line items. Learn more
Improved experience for read-only users coming soon
Read-only users will soon have an improved navigation experience throughout Display & Video 360 that better reflects the permissions for this user role. In addition to seeing a “Limited access” icon at the top of the UI, read-only users will see editable fields and save buttons as disabled throughout the platform. Read-only users are currently able to click and edit these items, but then receive an error message; these updates will prevent this frustrating experience from occurring.
Your email address displayed in Display & Video 360 may change to align with other Google products
The email address shown in the User Management section of Display & Video 360 may be updated to reflect the primary email address of your Google Account. This change aligns the email address shown in Display & Video 360 with the email address you see in other Google products. There’s no change to the email address you use to sign in to Display & Video 360
New splash page will redirect you to the Display & Video 360 overview page if you enter an unknown product URL
To improve the navigation experience in Display & Video 360, we’ll be adding a splash page that will redirect you to the overview page if you navigate to an invalid product URL.
