The ltd= parameter will allow publishers to restrict the use of identifiers in click trackers
The ltd= parameter, which is currently available in placement tags, will soon be available for use in click trackers. Publishers can set this parameter to ltd=1 to ensure that click trackers don’t use any identifiers (user ID, event IDs like GCLID or DCLID) in environments where policies or user consent define their use.
Parallel tracking for YouTube enabled after April 30, 2021
The deadline to adopt parallel tracking for YouTube inventory is April 30, 2021. Parallel tracking helps load your landing page more quickly. Customers are delivered directly to your landing page while click measurement happens in the background. This can reduce lost visits, leading to increased conversions and improved ad performance.
If you use Campaign Manager 360 for tracking clicks on YouTube inventory via Google Ads or Display & Video 360, you may need to make changes to ensure that landing page URLs match the URLs used in macros, click trackers, or other features. Learn how to prepare
Changes to supported Studio creative types
We’re making some updates to creatives and removing support for rarely used Studio creative types that are also no longer supported in Studio:
- Creatives that use the deprecated layout property
- Creatives that were built more than 5 years ago using a flat path structure for loading assets (rather than relative paths, which Studio has moved to since)
In the coming weeks, these creatives will no longer serve and will be automatically archived and become read-only.
Instant reporting will soon support additional metrics and dimensions
Instant reporting will soon support additional metrics and dimensions that were previously only available in offline reporting. You’ll see a message if a metric or dimension you select can’t load immediately, and an offline report will generate in the background while you continue to explore your instant report.
Simplified workflow coming soon for ad blocking
To reduce clutter in your campaigns and streamline the process of managing ad blocking, Campaign Manager 360 will soon only create one brand safe ad per placement. Currently, Campaign Manager 360 automatically creates a separate brand safe ad for each dimension of a placement. For example, if a placement is compatible with 3 dimensions, Campaign Manager 360 would create 3 separate brand safe ads. Going forward, you’ll only see 1 brand safe ad for this placement.
