Masthead Lite Expandable

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Assets Overview

Asset	Required/Optional	Dimension	File Type	Max File Size	Max Frame Rate	Max Animation	Comments
YouTube Video URL	Required	Will render to 265x150 (16:9) and is expandable to 640x360	YouTube Video URL	N/A	N/A	N/A	Video must be uploaded to YouTube
Custom video thumbnail	Optional	265x150 for autohide	JPG, static GIF	50Kb	N/A	N/A	N/A
Banner Asset	Required	495x150	JPG, static GIF, SWF	50Kb	24fps	30s	Entire banner will click through to destination URL
Backup Image	Required	760x150	JPG or static GIF	50Kb	N/A	N/A	N/A
Expanded background image	Required	970x500, video will render at 640x360	JPG or static GIF	50Kb	N/A	N/A	Image will be visible only in margins : 70px top/bottom, 165px left/right

How the Masthead Lite Expandable Works

The Masthead Lite Expandable is a 760x150 pixel video ad unit and can only be run on the YouTube homepage. This unit includes a 265x150 pixel video and a 495x150 pixel banner asset, positioned to either the left or right of the video. It can function in either of two ways:

• Autoplay - the unit will autoplay as the 265x150 video on load without sound. After a 30 second autoplay, the video stops and resolves to click to play expandable video. The expanded video unit is 640x380 pixels which appears over a 970 x 500 background image
• Click to Play - the 265x150 pixel video only plays after user clicks play button (no autoplay). When a user clicks to play the video, the video will expand to 640x380 and it will be played with sound over a 970 x 500 background image

For both ad types, if the video is paused, the user will have the option to click the video title or the video author and will be redirected to the YouTube watch page / channel page. In order to redirect to the channel page, the video must be set up as the featured video on that channel, and only one video may be featured on a channel at a time. This ad unit will have a close option on it so that users may close the unit.

Required Assets

• Video: must be uploaded to YouTube per instructions below with a watch page URL provided
• 495x150 banner asset clicks through to provided destination URL
• 760x150 backup image for browsers that do not have flash support
• 970x500 expanded background image

Creative Submission and Turn-around Time

• Assets received by YouTube no later than 4 (four) business days prior to campaign start date sent to your Account Manager and Media Manager

YouTube Video Ad

Technical Specifications:

The client must upload the video for the ad unit manually to YouTube and provide its watch page URL to the appropriate Account and Media Managers. The thumbnail for this video is configurable and a custom thumbnail can be provided for this ad.

Please reference our help pages on best practices for optimizing your video and uploading your video

If you would like your video to be hidden from the public, you can make it unlisted by following the instructions here.

Reporting Metrics

• Ad Impressions
• Click to Exit
• Click to Play
• Click to Play Quartiles : 0/25/50/75/100 percent video views on click to play video
• Click to Replay
• Click to Full Screen
• Click to Channel / Watch

Third Party Tracking Capabilities

• Ad Impressions (1x1 pixel URL)
• Autoplay Quartiles : 0 / 25 / 50 / 75 / 100 percent video views on autoplay video (1x1 pixel URL for each)
• Click to Play (1x1 pixel URL)
• Brand Study (1x1 pixel URL)
• Click to Exit (redirect URL)

Please note that ad impressions will be reported per ad unit. Companion banner is built into the unit and cannot be third party served or tracked. We will only accept third party redirect/tracking pixels from a certified ad serving vendor. Please refer to the full list of approved vendors.

Remarketing Event Capabilities

• Ad Impressions (1x1 pixel URL)
• Click to Play (1x1 pixel URL)
• Click to Exit (redirect URL)

Additional Details and Recommendations

• If autoplay is selected, the YouTube view count will only increment when a user clicks to play the video
• Video play is user-initiated
• We highly recommend a maximum of 2 minutes for video ads
• Videos must not be modified after 3PM (PST) the day before the campaign launch date
• The Video Control Buttons will be set to autohide, so that the user does not see them at all times
• A 20x20 pixel collapse button will be overlayed on the expanded panel and is positioned 5 pixels from the top and right border

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Video Companion Banner

Technical Specifications:

Formatting
Dimensions	495x150
Formats:	JPG, static GIF, SWF
Flash Versions:	Flash 7, 8, 9, 10 (AS2 or AS3)
Max Frame Rate:	24 fps
Max File Size:	50 Kb
Attributes
Max Animation Time:	30 seconds
Audio:	No sound
Destination URL:	The entire banner will click through to a destination URL. Multiple click targets are not allowed.
Border:	Must have complete border
Mouseover Policy:	No rollover animation/buttons are allowed. If included, rollover will not function

* Please note that the companion banner will be built into the unit and can be submitted in either a Flash or image format. Third party served units into this space are not acceptible.

Reporting Metrics

• Please see video ad reporting metrics.

Third-Party Tracking Capabilities

• Please see video ad reporting metrics.

Additional Details and Recommendations

• We highly recommend including a strong, compelling call to action