When you enable content for Content ID matching, we generate claims against user-uploaded content that match portions of the reference material you provide. This means that for any content you claim through Content ID, you must have exclusive rights to all of the underlying material.
Accordingly, enabling material for Content ID which contains footage that is not exclusively owned or licensed may result in improper claims being generated. Non-exclusive content may include but is not limited to:
- Public domain footage, recordings, or compositions (references that embed this content, such as remastered public domain recordings, may also cause improper claims and should generally be avoided)
- Footage embedded in your content to which you don’t own exclusive rights (e.g., short clips used under fair use principles)
- Non-exclusively licensed content (e.g., royalty free music available for licensing, promotional materials licensed to multiple parties)
- Third party content (e.g, gameplay, software visuals)
Improperly claiming content for which you do not own sufficient rights is something we take very seriously, and could result in disabling Content ID functionality for your account or termination of your partnership.
Here are some tips to avoid these problems:
- Review disputes and pending claims promptly and accurately
- Release any improper claims
- If prompted, you can exclude the portion of the reference that generated the match from matching in the future
- Close the policy on the reference file that is generating improper claims, making sure to:
- Release all invalid claims on the asset
- Close the policy on the reference
- Set more restrictive match policies
- Setting custom policies will allow you to set conditional match policies, like only claiming videos which match more than a certain percentage or length of your content.
- Use custom match policies to enqueue claims for review.
- Don’t enable material for Content ID matching for content which you don’t have exclusive rights. Remember too that you can claim audio, visual, or audiovisual content to help mitigate problems with non-exclusive audio tracks.
- Don't enable generic material for Content ID matching (e.g, white noise, waves crashing, or applause)
Remember that you are responsible for the content you upload and claim, so it is up to you to review and deactivate any references you don't own exclusive rights to (including releasing any unintended or improper claims) and to ensure that you and your team understand how to use the product. For more information on how to use Content ID, please see the following resources:
- CMS Help Center
- Content ID Getting Started Guide
