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Views reports

Demographics report

The Demographics report helps you understand the age range and gender distribution of your audience. You can adjust the date range and geographic region to see how the breakdown of your audience varies. You can view this data in both interactive graphs and the chart at the bottom with numerical data.

You can access the Demographics report by clicking the Demographics section on the left hand menu in YouTube Analytics. Demographics

Gender distribution

The gender distribution metric shows the proportion of males vs. females among your viewers. Click the Male or Female buttons to see more details on the age of the viewers of that gender in the graph. The table below will show information on the viewers’ age by country.

Age distribution

This graph shows the distribution of your viewers by age and gender. The blue bar graph displays the percent of total views that were by males of the given age group, while the orange graph displays the percent of total views that were by females of the given age group.

If you would like to isolate the data in the graph to a particular gender, click the large Male or Female buttons at the top of the page.

Pie chart

The pie chart displays the distribution of your audience, with Males represented by blue, and Females represented by orange.

Top locations by views

This table shows the locations where your video or channel received more views. You can get more details on the age distribution of your viewers in a specific location or see which were the top locations for viewers of a specific gender.

updated 04/18/2013

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