Content ID acceptance is based on an evaluation of each applicant's actual need for the tools. Applicants must be able to provide evidence of the copyrighted content for which they control exclusive rights.
Content ID will match a user's reference content against every upload to YouTube. Therefore, applicants must have the exclusive rights to the material that is evaluated. Common examples of items that may not be exclusive to individuals include:
- mashups, “best of”s, compilations, and remixes of other works
- video gameplay, software visuals, trailers
- unlicensed music and video
- music or video that was licensed, but without exclusivity
- recordings of performances (including concerts, events, speeches, shows)
If accepted to use the Content ID tools, applicants will be required to complete an agreement explicitly stating that only content with exclusive rights can be used as references. Additionally, accepted applicants will need to provide the geographic locations of exclusive ownership, if not worldwide.
Content ID applicants may be rejected if other tools better suit their needs. These other tools include the copyright notification web form and the Content Verification Program (CVP). More information about content management options may be found here.