Google's goal is to return the most relevant and useful sites in response to a user query. As a result, the results we show to a user in Ireland may vary from the results returned to a user in France.
If your site has a generic top-level domain, such as .com or .org, and targets users in a particular geographic location, you can provide us with information that will help us determine how your site appears in our search results. This will also improve Google's search results for geographic queries. This data supplements our existing information, and setting a geographic target won't impact your appearance in search results unless a user limits the scope of the search to a certain country. See a full list of domains Google treats as generic.
Sites with country-coded top-level domains (such as .ie) are already associated with a geographic region, in this case Ireland. In this case, you won't be able to specify a geographic location.
If no information is entered in Webmaster Tools, we'll rely largely on the site's country domain (.ca, .de, etc.). If an international domain (.com, .org, .eu, etc) has been used, we'll rely on several signals, including IP address, location information on the page, links to the page, and any relevant information from Google Places. If you change hosting provider for a country domain, there should be no impact. If you change the hosting provider of an international domain to a provider in another country, we recommend using Webmaster Tools to tell us which country your site should be associated with.
Set a geographic target:
- On the Webmaster Tools Home page, click the site you want.
- Under Site configuration, click Settings.
- In the Geographic target section, select the option you want.
If you want to ensure that your site is not associated with any country or region, select Unlisted.
The tool handles geographic data, not language data. If you're targeting users in different locations—for example, if you have a site in French that you want users in France, Canada, and Mali to read—we don't recommend that you use this tool to set France as a geographic target. A good example of where it would be useful is for a restaurant website: if the restaurant is in Canada, it's probably not of interest to folks in France. But if your content is in French and is of interest to people in multiple countries/regions, it's probably better not to restrict it.