Pages on Google+ can appear in search results just like any other webpage. Here are some best practices that you can follow to improve your page's performance in search.
- Make sure the content on your page is as complete as possible. Add a profile image, the URL to your business and a detailed description about your business to let visitors know what your page is all about. If eligible, you should also apply to have your Page verified.
- Link your page to your site, and enable social extensions. Connecting your Google+ page and your main website helps Google understand that they represent the same entity. You can link your page and your site just by grabbing a snippet of code. Then, connect your Google+ Page and your AdWords campaigns with Social Extensions. We also recommend adding the +1 button and Google+ Badge to your website.
- Post regularly. People want to hear from you! Engage them with interesting and unique content. If your posts are relevant to user queries, they can show up in both Google Web Search and Google+ search results.
- Grow your audience.. The more engaged your Google+ audience, the more dynamic and helpful will be the conversations on your page. These conversations will make your page more relevant to users and can improve your page's performance in Google Web Search.