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Accounts and verification

Verification: Google Analytics tracking code

If you use Google Analytics to track your site's traffic, you can verify your site using the Google Analytics tracking code associated with the site. To do this, you must be an administrator on the Google Analytics account, and your tracking code must use the new asynchronous snippet.

For Google to use your Google Analytics tracking code for verification, the tracking code must be in the <head> (not the <body>) section of your page.

To verify your site using a Google Analytics tracking code:

  1. On the Webmaster Tools Home page, click the Manage Site button next to the site you want, and then click Verify this site.
  2. In the Choose verification method list, select Google Analytics tracking code, and follow the steps on your screen.
  3. Click Verify. Removing the code from your page can cause your site to become unverified, and you will need to go through the verification process again.

The Google Analytics tracking code is used only to verify site ownership. No Google Analytics data will be accessed.

Note: when using the tracking code in this way, other administrators of your Google Analytics account will also have access your site's data in Webmaster Tools.

updated 01/08/2013