With video search, just as with web search, Google's goal is to provide the best and most relevant results to our users. Of the billions of Google searches done every day, many are looking for video content. Google Videos is the largest video search property on the Web and one of Google's fastest growing search properties worldwide. One of the greatest benefits to Google Videos is the potential exposure to these millions of users. Following the best practices listed below (as well as our usual Webmaster Guidelines) will increase the likelihood that your videos will be returned in search results.
|Mark up your videos with schema.org||Learn more...|
|Submit a Video Sitemap or mRSS feed to Google||Learn more...|
|Tell Google when you remove videos from your site||Learn more...|
|Create high-quality thumbnail images||Learn more...|
|Create a great user experience||Learn more...|
|Mark up your content for schema.org|
When video content is marked up in the body of the page, search engines and other sites can recognize it and may use it to improve the display of video content on a page or in search results. Marking up your content provides information about your videos that allows Google and other sites to index them. Google recommends schema.org markup but will also recognize Facebook Share and RDFa markup. Learn more about schema.org and Facebook Share and RDFa.
|Submit a Video Sitemap or mRSS feed to Google|
|Tell Google when you remove videos from your site|
When an embedded video has been removed from a page, some sites use a Flash player to tell users that the video is no longer available. This can be problematic for search engines, and therefore, we recommend the following options:
- Return an 404 (Not found) HTTP status code for any landing page that contains a removed or expired video. In addition to the 404 response code, you can still return the HTML of the page to make this transparent to most users.
- Indicate expiration dates in schema.org markup, video Sitemaps (use the
<video:expiration_date>element), or mRSS feed (
<dcterms:valid>tag) submitted to Google.
|Create high-quality thumbnail images|
Google shows thumbnail-sized summary images next to video results. We accept thumbnails of any image format but require them to be at least 160x90 pixels. The max size is 1920 x 1080 pixels.
Google will identify representative thumbnail images for your video pages based on the information found on your site, in your Sitemap, or in markup. If you provide the content location—the URL of the video file—we can automatically generate thumbnails from your video.
|Create a great user experience on your video pages|
In addition to simply having great video, you should think about the design of the HTML pages around your content. For example, consider the following:
- Create a standalone landing page for each video, where you can gather all its related information. If you do this, be sure to provide unique information—such as descriptive titles and captions—on each page.
- Make it as easy as possible for users to find and play the videos on each landing page. The presence of a prominent, embedded video player using widely supported video formats can make your videos more attractive to users and easier for Google to index.