Google and European Value Added Tax
Google customers with European Union billing addresses are subject to VAT charges. If you have a billing address within the European Union, this topic applies to you.
Billing address in Ireland
All EU customers are affected by VAT. Customers with billing addresses in Ireland are subject to different VAT implications than those with billing addresses in the rest of the EU.
- Customers with an Irish billing address, and who have provided Google with a valid VAT registration number do not need to self-assess VAT charges. Google will automatically assess your account at the Irish VAT rate.
- Customers with an Irish billing address who do not provide Google with a valid VAT registration number are also assessed at the current Irish VAT rate. The Irish VAT rate is subject to change per the Irish government's discretion.
Billing address in EU, Outside Ireland
If your billing address is outside of Ireland and you provide Google with a valid EU VAT number, Google will not charge VAT to your account. You must self-assess for VAT at the EU member country rate where your billing address is located.
Note: If your billing address is outside of Ireland and you do not provide Google with a valid VAT registration number, Google will charge VAT to your account at the current Irish VAT rate. VAT charges will appear in your Billing Summary.