Change max CPC for an ad group

When you change max CPC for an ad group, any biddable item that inherits the ad group's max CPC will automatically use the new max CPC. Note that biddable items in a bid strategy no longer inherit max CPC from the ad group, so changing an ad group's max CPC will not affect bids for items in a bid strategy.

1. Navigate to an engine account.

   Steps for navigating to an engine account

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account.

   6. Click Apply or press the Enter key.

   Search Ads 360 displays the engine account page.

2. Click the Ad groups tab.

3. In the Search max CPC column, click the amount and update it in the text box that appears. You can change it to a specific amount, or you can increase or decrease the current bid by a certain percentage or amount.

4. Click Save.