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Rich Media

Dynamic creatives advanced

Step 1: Add a new profile

A dynamic profile is essential to all dynamic creatives as it contains a group of dynamic data fields that constitute the dynamic content. Each dynamic profile is identified by a unique ID.

When you add a new profile, the Step 1: New Profile tab is activated and highlighted green in the Dynamic Content workflow bar across the top of the display. These highlights help guide you through the seven-step workflow.

To add a new profile:

  1. Go to the Dynamic Content tab in the DoubleClick Studio Web UI.
  2. Click +New profile.
  3. Enter a Profile name.
  4. (Optional) Enter a profile Description to add context or detail about the profile.
  5. Click Create >> to proceed to Step 2: Manage Data in the Dynamic Content workflow Image of a green dot in a lighter green circle.