DoubleClick Rich Media

After previewing your creative, proceed to Step 5 of the Creatives screen workflow and publish the creative to make it go live. You can publish multiple creatives at a time within the same campaign.

The Publish screen includes a list of creatives in the campaign, with the current creative on top, plus the format type and the creative's dimensions and status.

DoubleClick's QA team reviews all published creatives and emails you when the review is complete and creatives are ready for trafficking. An alert icon appears next to creatives that can't be published. Hover over the icon for an explanation.

1. Use checkboxes to select the creative(s) to publish.
2. Important: Select the "Send a notification to DoubleClick's QA Team" checkbox to send an email notification to that team.
3. Enter your trafficker's email address in the Notify field. In the CC field, enter your campaign manager's email address (if applicable) and other contacts (separated by commas) that you want notified when the creatives publish.
4. If you want:
   1. Check Send a copy to my e-mail address.
   2. Enter a Message to your recipient.
      1. Include a link to specs and other info needed for the QA process.
      2. Specify a QA type (see "Message section codes" below). If not, the units will receive standard QA processing. (For Urgent and Bypass QA requests, contact your campaign manager.)
   3. Click Publish to QA to change the status of creatives to Published.
      You'll receive a QA report the next business day. If QA approves your creatives, they are automatically pushed to the associated DFA advertiser creative library unless specified otherwise in the QA message code.
      The DoubleClick QA team only reviews creatives with a status of Published. If you publish a creative to QA and then edit it, the creative returns to a status of In development, and QA can't review it.
   Message section codes

   Clients often have special requests that require back-and-forth emails with their Rich Media campaign manager. The creative shop is responsible for providing the QA team with this information using the Message field in the Publish tab of the Studio UI before you click Publish to QA. Use these codes for such requests:

   Message code	Explanation
   Pre-QA, do not push	You want the creative to be reviewed by the QA team but not pushed to DFA. Use this code if the creative is completely built out in Studio but full creative approval on your client side is pending.
   Ignore revision X	Replace "X" with a short description if you want the QA team to ignore a previous revision and pass QA. Use if there's an aspect of the creative that didn't pass DoubleClick QA but is known to be able to pass the site specs on the actual media plan.
   Check for X	Replace "X" with the actual item to check for if you have a special behavior request to check for. For example, macros added to the end of clickthrough URLs, tracking pixels firing from the Flash, and checking that a specific buggy behavior is no longer occurring.
   Check for media plan specs	Ask the QA Team to check against specific media plan specs rather than a general LCD. You must provide a link to the media plan specs as a Google doc URL or a downloadable link.
   Campaign run date is X	Include the live date for the campaign if it's available. Our QA team can't promise that QA will occur faster than standard turnaround, but we will prioritize according to the live date.
   Urgent QA	Standard turnaround times still apply, but we will do our best to prioritize this QA request. If this is extremely urgent, contact your Rich Media campaign manager directly to escalate further.
   Bypass QA	Our QA team will bypass any QA review entirely and push the creative to DFA for trafficking. The creative shop is fully liable for any site errors and live issues that occur as a result of bypassing our QA process. This process is in place to prevent live issues and lost revenue, so we strongly discourage making this request except in the following extreme cases: Live date is the next morning, so there's no time to complete our one-business-day QA before the site needs to review live tags. This is a test creative and not for site review, so no QA is needed.

   What does QA test for?

   The DoubleClick QA team thoroughly tests your creatives to make sure that they function properly and that they conform to site specifications. See Test your creatives for a detailed list of QA checks. These include:

   • OS, browser, and Flash player testing
     QA checks to make sure that your creative functions with different operating systems, browsers, and Flash players. For the standard OS/browser and Flash players that QA tests on, see Test your creatives. Older and newer browser/OS checks are considered by request.
   • Site spec requirements
     The QA team checks creatives against DoubleClick's Best practices: LCD guidelines. The team can do a custom spec check if you provide a site-specific spec document.
   • Custom tracking
     If you provide the QA team with a specific list of tracking to check, QA can check this too. If no tracking brief is provided, QA makes sure that standard metrics included in the Rich Media component are accounted for.
   What happens after QA?

   Within 24 hours of submitting creatives for QA, you'll receive a QA report indicating whether your creatives were approved.

   • Approved creatives are pushed to the associated DFA or DFP advertiser's creative library for trafficking.
   • If any creatives are rejected, the QA report lists the necessary revisions. After you revise any rejected creatives, republish them and email a new QA request to your Rich Media campaign manager.

   QA report

   The accompanying QA report includes:

   • Approved and rejected creatives
   • Preview links and live tag links, if any
   • Creative bugs and revisions, including the creative's format as well as visible and functionality-related bugs with the steps to reproduce them
   • Notes and suggestions, including nice-to-have features and possible violations of the specification document according to our best practices guidelines
   • If you're pushing a creative that was previously submitted to DFA Trafficking or DFP, the trafficker will be notified by email that an updated version of the creative is available. For more information, see Different versions of the same creative.
      
   • If your account is QA certified, you have these choices when you click QA Options
     • Approve: Marks the selected creatives as "approved" and emails an approval notification to traffickers.
     • Approve and Submit: Approves the creatives and directly submits them to DART.
     • Submit Approved: Submits all the creatives in the current campaign that you've approved but haven't submitted yet. (These creatives have a status of QA Approved. The status changes to Trafficked after you submit them.)