A live issue is an unwanted behavior that affects a DoubleClick Rich Media ad when it's placed on a test page or when the ad is live on the site placement. These are the common causes:
- Trafficking: Faulty trafficking practices during setup of the ad in DFA Trafficking or DFP.
- Publisher site code: A conflict between the site code and the ad tag.
- Creative issue: An error in the build of the ad. For problems like this, see Troubleshoot creative issues.