What is DoubleClick Rich Media?
A rich media display ad contains images or video and involves some kind of user interaction, but it's more than just animations and clicks. Rich media ads can expand, play high-definition videos, let users tweet, shop, play games, and more. They can also track information about how users interact with them.
The technology is more complex to create rich media than to create a standard Flash ad, and DoubleClick Rich Media helps you manage this complexity. It’s an end-to-end system that lets you create, preview, test, serve, and pull reports on your rich media ads.
What is DoubleClick Studio?
DoubleClick Studio is a tool that creative agencies can use to make rich media creatives.
It has two parts: a Flash extension that helps you build Rich Media creatives quickly and easily, and a web-based workflow tool that allows you to preview and test creatives and send them to clients for ad serving.
- DoubleClick Studio Flash extension
The Studio Flash extension is a set of pre-built components that let you quickly add function and tracking elements to your Flash units.
For example, if you want a video to play inside your creative, instead of spending hours developing a custom video player, you can drag and drop our Video Player component into your creative, skin it to match your design, and add video and controls--all in a matter of minutes. And when you use Studio components, you automatically add tracking so you can tell how many times users viewed your video, muted it, stopped it, replayed it, and more.
The Studio Flash extension is easy to use, saves time in creative development, and still allows for the creative flexibility you need to make amazing ads.
- DoubleClick Studio Web UI
The Studio Web UI is a workflow tool. After you’ve built your creatives, you can upload them into the Studio Web UI, preview them, test that they work properly, publish them for QA, and send them to your client’s ad server so they can be sent live to show on websites.