DoubleClick Rich Media

When you add the Video Player Advanced component to your creative, the component can call a server and request video files to play. You have the flexibility to decide where the video file is hosted. You have two options:

• Host the video on DoubleClick Studio
  This is the most commonly used option. To do this, specify your video file name in the Component Inspector (see below). You must also upload the file along with your creative assets in the Studio Web UI.
  
  Be sure to keep your video in the same root folder as your creative assets because Studio doesn't accept sub-folders.
   
• Host the video on an external server
  To do this, specify where your video file is hosted by entering a URL in the Component Inspector (see below).
  
  When hosting your video externally, be sure that your server can handle the anticipated impression volume. If your server can't do this, you may run into video playback issues when your ad is live.

Here's how you do it:

1. Give your Video Player Advanced component an instance name.
   

   Select the Video Player Advanced component on your stage and assign it an instance name in the Properties panel. This instance name will be used to call the Video Player Advanced component when using more of the Video Component API in AS3.

2. Add your first video path.
   

   Open the Component Inspector for the Video Player component and navigate to the Video settings section:

   
   

   Video reporting identifier. Enter our video reporting identifier. The name you specify will show in reports for that specified video. This name can be changed in Studio and DFA.

   Note: Ten custom tracking events for each video will be created in the Step 3: Edit Events tab of the Studio Web UI if the creative has more than one video component or additional videos in the playlist with unique reporting identifiers. These additional custom tracking events will be reported. (There's a cap of 100 custom metrics per creative. A creative can contain up to 9 individually tracked videos, leaving room for other non-video custom metrics.)
   
   If the creative has one video component, then standard video metrics are sufficient for reporting, and custom tracking events for the video aren't created.

   Files and paths. Specify the path(s) to your video file. Enter an FLV file name if your video is DoubleClick hosted. Enter a URL if your video is externally hosted.

   Use streaming. Check for streaming video. If left unchecked, your video uses progressive playback.
   If you are using streaming video, you must drag an instance of the Streaming Library component to your Flash library.

   Broadband, Midband and/or Narrowband Paths. You must specify at least one default path to your video. Add this in the Broadband field.

    Add video.  Click if you want to add more video (details below).

    

   You may also want to consider compressing the file size of your videos for users with slower connection speeds since the Video Player Advanced can detect a user's bandwidth and play the video assigned to that connection speed.

   Keep in mind that the component won't automatically compress your video files. You must upload three different video files for this feature to work.

   Bandwidth levels
   Broadband: 250 KB and above
   Midband: 140 - 249 KB
   Narrowband: up to 139 KB

   If you're only using one video, the video you enter in the Broadband URL or filename field is played for all impressions, regardless of a user’s connection.

3. Add more video(s).
   

   If you’d like to add another video to your playlist, click Add video  in the Video settings panel to open up a new Video details section. For each video, follow the instructions in Step 2.

   Unless you use additional API to change playlist order, the order in which you add videos is the order in which they play in the video player.

   
   

   Video 2. Every video you add has its own video-details section.

   Remove this video. Click the X to remove a video from your playlist.