What should I know about setting up files for a Pushdown creative?
Many Pushdown creatives are built to expand automatically on page load. However, most publishers limit how often a user is served an auto-expand Pushdown creative. For example, a site might set a limit of one auto-expand impression per user, per day. After that limit is met, most sites require a user-initiated Pushdown to serve. This is known as applying a frequency cap on an ad, and you can control it in DFA Trafficking or DFP.
So if you're planning to build a Pushdown with auto-expand, you must also build a user-initiated creative. Set it up as separate SWFs and upload them to DoubleClick Studio as two Expanding creatives.
How do I build Pushdown creative assets?
If you're using an auto-expand, build two separate expanding creatives: one auto-expand and one user-initiated. Or build only one user-initiated asset.
Below, we've outlined special functions that you should build into each creative.
- Auto-expand
- To build this creative, see the Expanding build guide.
- Make sure to place the Expanding component at X and Y coordinates 0,0. This is required before you can enable the option to push down page content.
- To set up an auto-expand see Set up an expanding function: Auto-expanding
- Although it isn't necessary, we recommend that you build Pushdowns with animated collapses to provide a smoother visual experience during expand and collapse animation. To use this feature, see Set up a collapse function: Animated collapse
- User-initiated
- Option 1: Convert auto-Expand asset to user-Initiated. If you plan to create two identical designs for the auto-expand and user-initiated experience, you can easily set up the user-initiated asset by removing the auto-expand function from the auto-expand FLAs.
When removing the auto-expand function, remember to remove any other timers associated with this function.
- Option 2: Create new assets. To build these assets see the Expanding build guide.
- Option 1: Convert auto-Expand asset to user-Initiated. If you plan to create two identical designs for the auto-expand and user-initiated experience, you can easily set up the user-initiated asset by removing the auto-expand function from the auto-expand FLAs.