DFA In-Stream Video is a trafficking format in DFA. A creative agency doesn't have to be involved in the creative build unless the companion banner is being built as Rich Media.
Media agency
- Enters In-Stream Video placements in DFA Trafficking or enters placements in a media planning tool and imports them into DFA Trafficking
- Builds In-Stream Video creative by uploading video and companion banner assets into DFA Trafficking
- Trafficks In-Stream Video tags to sites
Rich Media campaign manager
- Provides training and support for the In-Stream Video format if needed
- Can help media agency collect site specs
- Can help media agency transcode video files over 100 MB into FLVs
DoubleClick sales
- Can introduce the In-Stream Video format and its capabilities to media agencies
Creative agency (optional)
- Can build a Rich Media In-page creative with DoubleClick Studio, using the creative as a companion banner
DoubleClick Studio creatives aren't needed when the companion banner is built as standard Flash or still image.
Publisher
- Provides site specs to media agency for any site-specific requirements
- Receives tags from the media agency and adds them in their site's video player
- When possible, provides a test page to the media agency to show that an In-Stream Video creative is displaying correctly in a live environment
DoubleClick publisher relations (optional)
- Can help certify publishers as VAST 2.0 compliant