DoubleClick Rich Media

• Ads must contain a full border and conform to YouTube and/or Google's specifications.
• All ads must open in a new window using target=_blank parameter.
• Ads may not have fake hyperlinks, resemble Windows/Unix/Mac dialog boxes, simulate fake interactivity, contain content of a sexual nature, contain audio (except for rich media ads, for which audio must be user-initiated), initiate downloads, be intrusive, advertise competitive content, or have misleading content.
• Creatives must support Google's click tracking. Where supported, all click events must be passed to Google.
• Google-hosted and 3rd-party served Flash creatives must use the clickTag function on the top-most layer and must have the stop(); function on the last frame of the animation.
• Floater ads are not allowed.
• Compatible browsers: (PC) Internet Explorer 5+, Firefox 1.0.6+, Safari 3.1+, and Chrome (0.2); (Mac) FireFox 3+, and Safari 3+
• No restrictions on hotspots.

Prohibited

• Personally identifiable information (PII)

  Advertisers may not collect personally identifiable information.  PII includes, but isn't limited to:

  • First name
  • Last name
  • Screen name (if associated with a real person)
  • Address
  • Email
  • Phone number
  • Social security number
  • Credit card number
    
    
• Sensitive information

  Unless otherwise approved by the Google legal team, Google does not allow ads to collect sensitive information about users in tandem. Sensitive information includes, but isn't limited to:

  • Race or ethnicity
  • Sexual orientation
  • Political affiliation
  • Trade union membership
  • Religious beliefs
  • Financial status
  • Health history

Allowed

Generic information

• Age
• Gender
• Zip code
• State
• Country
• User's IP address

• Calls made to a server for the purposes of image, Flash, or video hosting.
• Calls made to a server for the purposes of providing dynamic content (for example, stock quotes, RSS feeds, travel pricing).
• Calls made to an additional ad server for impression, click, or conversion tracking.
• Unapproved calls to marketing research companies to measure exposure or brand effectiveness.

If you plan to include a call to a 4th party in your ad creative, contact your Google representative before developing the creative.

• Effects must be user-initiated; ads may not play sound automatically.
• Audio settings must be set to 'off' by default.
• Users must have the option to mute all audio in the ad.
• Audio volume must be encoded at no more than -12 db.

• You may conduct research only for the purpose of measuring the effectiveness of mutually agreed-upon, ad-served advertising placements purchased through Google.
• Google must approve, in writing, the public disclosure of any campaign-specific data and compilation or aggregation of data across multiple campaigns attributable to Google prior to any such disclosure.
• Only a third-party research provider that appears on Google's approved provider list may conduct research.
• All methodologies and survey tools (including recruitment processes, incentives, solicitation/invitation content, questionnaire content, data collection, and survey appearance) are subject to Google's advance approval.
• You are responsible for ensuring that all survey results and associated data are kept strictly confidential, and that personally identifiable data is not solicited or collected, except as necessary by you for granting incentives to research participants. All personally identifiable data may be used only to deliver the relevant incentives, and such data must be destroyed promptly following delivery of the relevant incentives.