Google News aims to organise all the world's news and make it accessible to its users, while at the same time providing the best possible experience for those seeking useful and timely news information.
How we deliver on these goals depends largely on the quality of the sites included in Google News and we have certain guidelines in place to help us maintain fairness and consistency when determining which sites we include.
The following are a handful of important guidelines.
News quality guidelines
News content. Sites included in Google News should offer timely reporting on matters that are important or interesting to our audience. We generally do not include how-to articles, advice columns, job postings or strictly informational content such as weather forecasts and stock data.
We mean it - stick to the news! Google News is not a marketing service. We don't want to send users to sites created primarily for promoting a product or organisation.
Unique articles. Original reporting and honest attribution are long-standing journalistic values. (If your site publishes aggregated content, you will need to separate it from your original work or restrict our access to those aggregated articles via your robots.txt file.)
Authority. Write what you know! The best news sites exhibit clear authority and expertise.
Accountability. Users tell us that they value news sites with author biographies and clearly accessible contact information, such as physical and email addresses and phone numbers.
User-friendly. Sites should load quickly and use URL redirects rarely. Clearly written articles with correct spelling and grammar also make for a much better user experience. Keep in mind that we can only include sites that follow the Webmaster Guidelines .
Finally, you may want to review the many different types of content we include in Google News.
If you find a site that appears to violate these guidelines, please tell us . We cannot respond to every enquiry, but your feedback will help us to maintain the quality of Google News.
Google News uses a computer algorithm to automatically crawl news sites. To help our system determine which web pages are actually articles, your site should follow our Technical Guidelines. Here are some common issues that you should consider:
Article URLs. To make sure that we only crawl new articles, please make sure that your URLs are unique with at least 3 digits and are permanent.
Article formatting. Our crawler is only able to include HTML articles. This means we cannot crawl PDFs or other non-HTML formats.
Robots.txt or metatags. In order for your content to be included in Google News, our user-agent must be able to crawl and index your site.
Multimedia content. We are currently unable to include audio files or multimedia content; however, we can sometimes crawl supplementary text on pages with this type of content and do include some videos from YouTube.
While not required, we highly recommend that you submit a Google News Sitemap through a Webmaster Tools account. Please note that you may receive errors if you submit your sitemap before your site has been reviewed and approved by our team.
Before submitting your site, we ask the you fully review our technical requirements and make sure that your site complies.
Share your site with us
If you've read all of the above and your site follows both our quality guidelines and our technical requirements, then you're ready to submit your site for inclusion!
We often cannot provide specific feedback for your site or provide personalised answers regarding our guidelines. However, you can seek guidance from other publishers in our Publisher Help Forum .