Set up
From opening an account to running your first ad, these articles will walk you through how to get your Google Merchant Center account ready to run ads on Google Shopping.
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Shopping beginner's guide |
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Set up your account
- Sign up for Google Merchant Center
- Navigate Google Merchant Center
- About your shop name
- Upload a logo
- Register your site's URL
- Verify and claim your shop's website
- Set up conversion tracking in Merchant Center
- Advanced account setup
- About multi-client account reporting
- About user access for Merchant Center
- Change your Merchant Center email preferences
- Set up your return policies for Shopping ads and free listings
- About product data alerts
- About marketplaces
- Multi-seller accounts
- Remove products from your account
- Submit stable landing pages
- Delete your Merchant Center account
- Delete return policies for Shopping ads and free listings
- About the Shopping Experience Scorecard programme
- Share your business identity attributes (US only)
- Manage your notifications
- About automatic website verification
- I want to add my social profile to Merchant Center (US only)
- Add or update your e-wallet payment method
- About valuable content coverage
- Valid account structure for marketplaces
- About Top Quality Stores
- About Core Web Vitals
Add your products
Set up delivery
- About delivery settings
- Set up delivery settings
- Use the delivery overview page to optimise your delivery settings
- Add a minimum order value
- Set up Shopping ads and free of charge listings in multiple countries
- Set up estimated delivery time
- Set up regions
- Set up transit time label
- Show users that you offer free and fast delivery
- Checkout and landing page requirements to show users free and fast annotation on your ads
- About letting Google calculate your delivery speeds
- About providing historical order tracking data to display more accurate delivery speeds
- Use conversion tracking to validate your delivery data
- About delivery signals partners
- Post-purchase experience for delivery
- About same-day delivery for local product listings
- About same-day delivery for online product listings
- About delivery information displayed on offers that weren't uploaded to Merchant Center
Link accounts
- Link a Google Ads account to Merchant Center
- Linking Merchant Center and Display & Video 360
- Link Business Profiles and Merchant Center
- Manage account links with partners
- Link your Merchant Center account to a third-party platform
- [GA4] Link your Merchant Center account and Google Analytics property
- Use Google tag as a conversion source
- Set up purchase events for Google tag
Set up feeds
- About feeds
- Use automated feeds to build your product data
- Create a feed
- Show products in multiple target countries
- Set up feed rules
- Remove a feed or feed label
- Set up customised attributes to use in feed rules
- Content API in Merchant Center
- Quickly add or update your products directly in Merchant Center
- Edit product details in Merchant Center
- About price drop annotations
- About sale price annotations
- About annotations and badges in Shopping ads and free listings
- Display your products in 3D and augmented reality
- Using feeds in Performance Max